the less chaotic way to develop and market your film

in development helps you research past film marketing strategies, build your logline, plan your own development strategy and marketing plan, and track every festival deadline, without fifteen browser tabs and a Notes app that also has your grocery list on it.

strategy research

Look up directors, comparable films, and their marketing playbooks. Research what worked, what their social strategy looked like, how they broke onto the festival circuit, and who their audience actually was, before you build your own plan.

festival planning & tracking

Every submission window, every "did I already send this one!?" all in one place. No more finding out a deadline passed while doomscrolling.

get a real plan together

Organize research, marketing, project checklists, and the unglamorous stuff that actually gets a film or show concept made, so you can stop reinventing your process on every project.

Nobody warns you that "in development" mostly means planning things in spreadsheet & notes

The hard part of making an indie project usually isn't the concept itself. It's the fifty scattered documents, manually piecing together research for how similar films marketed themselves, the festival tracker that's a year out of date, and the marketing plan that only exists in your head. That's the part we're actually building for.

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in development (yes, that's also the name)

treat your indie like the darling it is

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